Trulist Marketplace Mobile App
The Challenge
Create a cohesive mobile app experience that allows for a particular target audience to effectively achieve their goals and is designed to address and solve a particular problem.
The Process – Research, User Personas, & Structure
Trulist was developed through analysis of existing marketplace apps for their screen layouts, hierarchy of information, and navigation. User personas were developed to ensure that the app would be intuitive, effective, and appealing, with a focus on safety and security.
Faridah is Truslist’s primary user persona, focusing on creating a safe buying experience.
Insights from user personas and usability heuristics were used to create user flows, maps of decisions presented to users while trying to achieve their goal (buying or selling) and the information architecture of Trulist. Emphasis was placed on creating multiple methods to achieve the same result and clear indications of progress/location for users.
The Concept
Trulist Marketplace is a a spin on a local marketplace app, dedicated to fostering a sense of security and trust. It is designed to bring the secondary market to the people, giving possessions new life and bargains for those that needs them.
This app hopes to combine the ease and appeal of online shopping with the benefits of downsizing or a local yard sale.
The Process – Initial UI Sketches & Wireframes
With background research established, concepts for the visual interface were explored. With Trulist’s focus in a feeling of security, breathing room between elements, large, clear buttons, and an organized structure were key aspects of its visual presentation.
The Process – Grayscale Prototype
The key elements of Trulist’s security are present here. The system uses live location updates reminiscent of rideshare apps to keep buyers and sellers informed, and feedback is integrated into the process, keeping both buyers and sellers accountable for their interactions, which are compiled on their public profiles.
With a visual direction forming, an interactive prototype was created. Widgets were integrated as hubs of important information for users, and visual design elements were experimented with, including typography, button states, and gray values.
Final App Design
Interactive Prototype
Isolated Screens
