Noir Coffee
The Challenge
As part of a Concept & Creativity Development class, create a unique brand identity with design elements used in multiple different contexts.
The Process – Sketches and Concepts
The concept began with a word mark, which was inspired by the typography in hand painted film posters and title cards of the period. As my initial idea developed, I became inspired by noir detective comics, which would become the concept of my package and product designs.
The Concept
Noir Coffee is a conceptual ethically sourced coffee brand inspired by film noir, an American filmmaking style popular in the 1940s and 50s, which was characterized by mystery, crime, and dark subject matter. Themes of suspense, darkness and light, and intrigue are defining concepts in this brand’s identity.
The Process – Digital Illustrations
Character and prop illustrations were planned ahead of time and then incorporated with type and layout to execute the brand identity. Each element was drawn in a cohesive style reminiscent of noir film and comics.
Final Visual Identity
Logo Design
Packaging and Napkins
Café Visualizations
As a brick and mortar café, Noir Coffee would utilize muted colors, noir film memorabilia, and atmospheric lighting to create an experience for the brand.
