Lumberjack World Championships Redesign
The Challenge
Redesign the existing visual identity of a festival or annual special event, applying design principles to capture the essence of the event more effectively than its current identity.
This redesign of the Lumberjack World Championships visual identity incorporates an overhauled logo and cohesive graphic and typographic style in order to better communicate the event’s core values of competition, upholding lumberjack history, and glorifying the skills of competitors and working people.
The Concept
The Existing Identity
The Process – Sketches and Concepts
The center of this redesign is the event’s core values, which were determined through researching the event, its history, and its goals. These values were explored through visual inspiration gathering which guided the first step in the redesign – the logo.
Core Values
1. Celebrating competition between lumberjacks and extreme sports
2. Glorifying the skills of lumberjacks
3. Upholding lumberjack history
The Lumberjack World Championships event identity redesign began with a new logo, which was used as a starting point for the broader visual style. Each aspect was created with the event’s core values in mind.
The Process – Iterations
Existing logo
Redesign directions
Final Direction
Final Visual Identity
Logo Redesign
Alternate logo
Poster Designs
Billboard Design
Instagram Page
Athlete Uniforms
