Reject Apparel
The Challenge
Create a visual identity for an off-beat, rock and roll inspired clothing brand and apply it across clothing and packaging design.
The Process – Sketches and Concepts
Working from a conceptual brand idea, Reject’s visual identity was created through experimentation with typographic expression. The brand mood board and mission informed decision making throughout the process.
The Concept
Reject incorporates a dynamic, fluid brand identity through gritty, expressive typography, slogans, and colors to capture the brand’s values: free thinking, confidence, and questioning the status quo.
The Process – Iterations
Graphics for both t-shirts and packages were created using digitally distorted type. Original slogans were written, scanned, and distressed, and then applied to shirt mockups. Here, the brand’s tone and ethos were solidified.
Packaging Designs
Final Brand Designs
T-shirt Designs
Website Mockup
