Reject Apparel
The Challenge
Create a visual identity for an off-beat, rock and roll inspired clothing brand and apply it across clothing and packaging design.
Sketches and Concepts
Working from a conceptual brand idea, Reject’s visual identity was created through experimentation with typographic expression. The brand mood board and mission informed decision making throughout the process.
The Concept
Reject incorporates a dynamic, fluid brand identity through gritty, expressive typography, slogans, and colors to capture the brand’s values: free thinking, confidence, and questioning the status quo.
Iterations
Graphics for both t-shirts and packages were created using digitally distorted type. Original slogans were written, scanned, and distressed, and then applied to shirt mockups. Here, the brand’s tone and ethos were solidified.
