Reject Apparel
This project is a self led branding concept for a punk rock inspired clothing brand that incorporates expressive typography across clothing and packaging.
The Challenge:
Create the visual identity of a punk rock inspired clothing brand and apply it across shirt and package designs.
The Concept:
Reject incorporates a dynamic, fluid brand identity through gritty, expressive typography, slogans, and colors to capture the brand’s values: free thinking, confidence, and questioning the status quo.
The Process - Sketches and Early Concepts
With the brand’s original concept already established beforehand, its visual identity was expanded upon through a signature type pairing and original slogans for each shirt design. A brand moodboard helped inform decision making moving forward.
The Process - Iterations
Graphics for both t-shirts and packages were created using digitally distorted type. Original slogans were written, scanned, and distressed, and then applied to mockups.
