Reject Apparel
Apparel & Brand Design
Brief
Design and develop a punk rock inspired clothing brand.
Overview
Reject is a sustainable apparel brand that believes in questioning the status quo. Its experimental typography and unflinching voice create a rebellious brand world that transcends the music scene it celebrates.
Sketches & Process
Early design explored typographic and photographic style for the brand.
Final Visual Identity
Distressed type is at the core of the brand. Graphics were printed and scanned back in for the defining, disruptive feel.
