Retrospec Magazine
This project utilizes typography in multiple different contexts to create a cohesive conceptual publication design.
Mockup created by aleksander_samochernyi on Freepik
The Brief:
Create a visual identity for a conceptual magazine, including a typographic wordmark, cover page, table of contents page, and two articles.
The Concept
retrospec is a science and technology magazine that celebrates using outdated and vintage technology, bridging the gap between the past and present.
The Wordmark
The Process - Sketches
Typography was explored through investigating different typefaces and creating and adjusting relationships between letterforms, with the magazine concept as the driving force.
The Process - Digital Iterations
Type was experimented with to find a balance between old and new – the dated look of vintage type paired with a contemporary, technological feel.
After feedback and discussion amongst peers, archaic serif typefaces were changed out for an Art-Deco revival-inspired aesthetic, which would become the final direction.
The Process - Early Spreads
Articles relating to vintage tech were laid out and composed following conceptual guidelines and designed editorial standards to achieve a mix of vintage and contemporary style.
The Process - The Cover
As the visual identity of the magazine was continuing to develop, the cover was designed to bring the concept of the articles closer to a real publication.
